GameCallr Games Privacy Policy
This policy covers the mobile games published by GameCallr LLC ("we", "us") on Android and iOS — currently Blockwell, and future GameCallr titles unless a game links to its own policy. The short version: our games don't ask for your name, email, or any account — the only data leaving your device relates to showing ads and to anonymous gameplay statistics, and you control both.
Data stored on your device only
Your game progress — scores, coins, streaks, daily rewards, and settings — is saved locally on your device. It is not uploaded to us or anyone else. Deleting a game deletes its data.
Advertising data
Our games show optional, opt-in rewarded ads served by Google AdMob. When an ad is requested, Google and its advertising partners may collect and process:
- Device identifiers (such as the Android Advertising ID or Apple's IDFA, where permitted)
- IP address, and the approximate (city-level) location derived from it
- Ad interaction data (which ads were shown, viewed, or tapped)
- Diagnostics such as crash and performance data
This data is used to serve and measure ads, to prevent fraud, and — only where you have consented or allowed tracking — to personalize ads. Google's use of this data is described in Google's Privacy Policy and How Google uses information from sites or apps that use its services.
Gameplay analytics
To understand how our games are played and make them better — for example, spotting levels of difficulty that feel unfair — our games send anonymous gameplay statistics to GameAnalytics (GameAnalytics ApS), which processes this data on our behalf as a data processor. What is sent:
- A random identifier generated by the game itself — not your advertising ID, device serial, or any identifier tied to you. Reinstalling the game creates a new one.
- Session information (when and how long the game was played) and gameplay events such as scores, line clears, coins earned and spent, and which optional rewarded ads were offered and watched
- Device model, operating system version, and the country derived from your IP address by GameAnalytics' servers (the IP address itself is not available to us)
This data is not used for advertising and is never sold. GameAnalytics' handling of this data is described in the GameAnalytics Privacy Policy.
Your choices
- European Economic Area, UK, and Switzerland: on first launch our games show a consent form where you can accept, decline, or manage detailed options. You can change your choice at any time in the game via Settings → Privacy Options.
- iOS: Apple's App Tracking Transparency prompt lets you allow or deny tracking. You can change this any time in iOS Settings → Privacy & Security → Tracking. If you deny, ads still work but are not personalized.
- US state privacy laws (California and others): where required, our games show an opt-out message for the "sale" or "sharing" of personal information as those terms are defined by law. You can also limit ad personalization system-wide: on Android via Settings → Google → Ads, on iOS via the Tracking setting above.
- Everywhere: ads in our games are optional — an ad only plays when you choose to watch one in exchange for an in-game reward.
- Gameplay analytics: turn off Settings → Share Usage Data in the game at any time and nothing further is sent. In the European Economic Area and UK, analytics stays off entirely unless you gave consent in the first-launch form.
Children
Our games are not directed at children under 13, and we do not knowingly collect personal information from children. If you believe a child has provided personal information through one of our games, contact us and we will address it.
Data retention and deletion
We do not operate servers for our games and hold no personal data ourselves. Advertising data collected by Google is retained and deleted according to Google's retention policies; gameplay statistics are retained by GameAnalytics under its privacy policy and are not linked to your identity. To exercise access or deletion rights over any of this data, use the in-app controls described above or contact us and we will help route your request.
Changes to this policy
If a game changes how it handles data — for example, by adding new features — we will update this page and revise the effective date above.
Contact
GameCallr LLC
Email: gnhord@gmail.com